Get sharp
One long call and a written brief. We argue about scope until the thing is small enough to ship and big enough to matter.
Week 0 · freeProduct studio · est. 2017 · Lisbon + remote
We build the thing, not the deck.
Six people who design, build and ship real products for founders. You bring the problem and the impatience. We bring the pixels, the code and an opinion about what to cut.
61products shipped since 2017
8 wksmedian idea to public launch
$240Mraised by clients after launch
6people. That's the whole studio.
01
What we actually do
Six things. We're good at all six because we say no to everything else. Every engagement starts with the same question: what has to be true for this to work?
MVP Development (0→1)
From an empty repo to something real people can pay for. Scoped hard, built in public, launched in eight weeks.
Product & UX Design
Flows, interfaces and a design system that survives contact with your first hundred users. Figma that maps to components.
Mobile Apps
iOS and Android that feel native because they are. Store submission, review appeals and the boring release plumbing included.
Web Applications
Dashboards, marketplaces, internal tools. The kind of software people keep open in a tab all day without hating it.
Growth Engineering
Onboarding, activation, referral loops, pricing pages that convert. Instrumented properly so you can tell what moved.
Fractional CTO & Tech Advisory
A senior brain on call for architecture calls, hiring, vendor picks and the "is this quote insane?" question.
02
Recent things
Recent things
we're proud of
Three of the last eleven. Every one of them went live — no concept work, no unbuilt case studies, no renders of apps that never existed.
03
How a project
How a project
actually goes
No discovery phase that costs more than the build. No twelve-page status reports. You get a Slack channel, a Friday demo and a link that works.
Draw it
Flows, then screens, then a clickable prototype you can put in front of five real users before a single line of production code.
Weeks 1–2Build in the open
Two-week cycles, a staging link updated daily, a demo every Friday. You can watch it happen. Most clients do.
Weeks 3–7Launch & hand over
Real users, real monitoring, a repo your future team won't curse at, and a fortnight of us on call while it settles.
Week 8+Stuff we reach for
TypeScript
React
Next.js
Swift
Kotlin
React Native
Postgres
Rails
Go
Stripe
Figma
Fly.io
Tailwind
PostHog
They cut half my roadmap in the first meeting. Best money I ever spent.
We came in with a nineteen-page spec and left with a one-pager. Bolt shipped the whole thing in nine weeks, and the two features they refused to build are still not on our roadmap two years later.
Maya Ferreira
Founder & CEO, Tidepool
04
Three ways
Three ways
to work with us
Fixed prices, published up front, because guessing games waste everyone's afternoon. Every engagement includes design, engineering and someone senior who answers on Slack.
Sprint
€14,000Two weeks · fixed
For when you need to find out whether the idea holds water before you bet the year on it.
- Scope workshop and written product brief
- Full flows plus a clickable prototype
- Five moderated user sessions
- Technical feasibility and cost read-out
- A build plan you can hand to anyone
Credited in full against a Build if you carry on with us within 60 days.
Build
€52,000From · eight weeks
Idea to launched product. The whole studio on your thing, nothing else in the way.
- Everything in Sprint, folded in
- Production design system and UI
- Web and/or mobile build, fully instrumented
- App Store and Play submission handled
- Analytics, monitoring and error tracking
- Two weeks of post-launch support on call
Fixed price agreed before we start. Scope changes get repriced in writing, not invoiced by surprise.
On Call
€6,500Per month · rolling
For funded teams who have engineers but no one to make the hard calls at 11pm.
- Fractional CTO, two days a week
- Architecture reviews and roadmap pressure-testing
- Hiring loops: scorecards, panels, sanity
- Growth experiments designed and shipped
- Cancel with 30 days' notice, no drama
We cap this at three clients at a time so it stays real.
Prices exclude VAT. Non-profits and second projects get 15% off, no negotiation required.
Founders we've built for
TidepoolRoamerKilnhouseNorthbeamPetal & PineHalcyon
Two slots left this quarter
Got something you keep not starting?
Send us three paragraphs about it. We'll tell you honestly whether we're the right studio, and if we're not, who is. No pitch deck required, no discovery fee, no ghosting.