Tidepool
Cash-flow forecasting that freelancers actually open.
Maya had a nineteen-page spec, a half-finished Rails app from a previous agency, and eleven months of runway. Freelancers she interviewed all said the same thing: they don't want accounting software, they want to know if they can pay rent in March.
We cut the spec to one page. A single forecast screen, bank sync through Plaid, invoice reminders, and nothing else. Rebuilt on Next.js and Postgres, with a design system of nineteen components that her in-house hire picked up in a day.
Launched on Product Hunt nine weeks after kickoff. Paid conversion from free trial sat at 11% in month one and never dropped below 9%. Raised a €2.4M seed the following spring, largely on the retention curve.